It’s the first rule of capitalism…if it works once, then try the same formula again with something else and hope it works again. Last year, Mattel had beyond massive success with the “Barbie” film. With that lighting-in-a-bottle behind them, the toy maker is now looking at another one of their products to create movie magic with…the View-Master. Production house Escape Artists calls the View-Master “a window to the wonders of the world, sparking imagination in kids and adults alike”…and it gives them the chance to create “an entirely new adventure for today’s audience.” If made it would join the ranks of other toys that later became movies, such as “Battleship” and “Rock ‘Em, Sock ‘Em Robots.”
Source: Variety
